{"title":"Howdy Apparel","description":null,"products":[{"product_id":"grey-texas-socks","title":"Socks - Grey Texas","description":"\u003cp data-mce-fragment=\"1\"\u003eRaise your hand if you love fun socks! \u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOne Size\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCare: Machine Wash, Gentle Cycle, Inside Out. Tumble Dry Low, Do Not Iron.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMaterial: Combed Cotton\/Nylon\/Spandex\u003c\/span\u003e\u003c\/p\u003e","brand":"South of Kyle","offers":[{"title":"Default Title","offer_id":45744565125340,"sku":null,"price":12.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/3679\/1772\/files\/PXL-20241031_180234231.jpg?v=1730398033"},{"product_id":"sideline-twilly-scarf-aggie","title":"Sideline Twilly Scarf - Aggie","description":"\u003cp\u003eShow your love for the Aggies with our double-sided Sideline Twilly Scarf! Add to your clear tote or everyday purse, wear around your neck, use it as a hat band, wrap around your wrist as a bracelet, loop it through a button hole -- there are so many ways to use it!\u003c\/p\u003e\n\u003cp\u003eNote: Sold as a single unit; for boots, grab two.\u003c\/p\u003e\n\u003cp\u003eAdd on: Create a Scarf Necklace by adding one of our \u003ca href=\"https:\/\/southofkyle.com\/products\/charm-for-scarf-necklace\" target=\"_blank\" title=\"Charms for Scarf Necklace \" rel=\"noopener noreferrer\"\u003eCharms\u003c\/a\u003e! \u003c\/p\u003e","brand":"South of Kyle","offers":[{"title":"Default Title","offer_id":46152796078300,"sku":"","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/3679\/1772\/files\/IMG-0084.heic?v=1791819141"},{"product_id":"socks-stripe-maroon-texas","title":"Socks - Stripe Maroon Texas","description":"\u003cp data-mce-fragment=\"1\"\u003eRaise your hand if you love fun socks! \u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOne Size\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCare: Machine Wash, Gentle Cycle, Inside Out. Tumble Dry Low, Do Not Iron.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMaterial: Combed Cotton\/Nylon\/Spandex\u003c\/span\u003e\u003c\/p\u003e","brand":"South of Kyle","offers":[{"title":"Default Title","offer_id":46244020748508,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/3679\/1772\/files\/Screenshot-20250212-123909_2.jpg?v=1739385704"},{"product_id":"collie-socks","title":"Collie Socks","description":"Add a playful touch to your wardrobe with our Old Rev Socks. Featuring a charming dog design on a rich maroon background, they combine comfort and style effortlessly.","brand":"Barrel Down South","offers":[{"title":"Default Title","offer_id":47098427113692,"sku":"SO-1484","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/3679\/1772\/files\/FullSizeRender_327347b1-a57f-4189-b99d-6c69718d3ad5.jpg?v=1769012992"},{"product_id":"socks-maroon-texas","title":"Socks - Maroon Texas","description":"\u003cp data-mce-fragment=\"1\"\u003eRaise your hand if you love fun socks! \u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOne Size\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCare: Machine Wash, Gentle Cycle, Inside Out. Tumble Dry Low, Do Not Iron.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMaterial: Combed Cotton\/Nylon\/Spandex\u003c\/span\u003e\u003c\/p\u003e","brand":"South of Kyle","offers":[{"title":"Default Title","offer_id":47361714421980,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/3679\/1772\/files\/FullSizeRender_fdae26a3-a832-4e2c-8030-2f2d06fc4524.heic?v=1765492306"},{"product_id":"sideline-twilly-scarf-maroon","title":"Sideline Twilly Scarf - Maroon","description":"\u003cp\u003eExpress yourself with our double-sided Sideline Twilly Scarf in Maroon! Adorn your hat or boots, add to your clear tote or everyday purse, wear around your neck, tie to your jeans loop at your waist, wrap around your wrist as a bracelet, loop it through a button hole -- there are so many ways to use it!\u003c\/p\u003e\n\u003cp\u003eNote: Sold as a single unit; for boots, grab two.\u003c\/p\u003e","brand":"South of Kyle","offers":[{"title":"Default Title","offer_id":48323746693340,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/3679\/1772\/files\/imgi_4_IMG_4789.jpg?v=1780244104"},{"product_id":"bandana-maroon-white-polka-dot","title":"Bandana - Maroon + White Polka Dot","description":"\u003cp\u003eElevate your game day outfit with our Maroon \u0026amp; White Polka Dot Bandana! Chic and cute to boot! \u003c\/p\u003e\n\u003ch3 data-path-to-node=\"2\"\u003eWhy You’ll Love It:\u003c\/h3\u003e\n\u003cul data-path-to-node=\"3\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,0,0\"\u003e\u003cb data-path-to-node=\"3,0,0\" data-index-in-node=\"0\"\u003ePure Comfort:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eCrafted from\u003cspan\u003e \u003c\/span\u003e\u003cb data-path-to-node=\"3,0,0\" data-index-in-node=\"27\"\u003e100% premium cotton\u003c\/b\u003e, it’s breathable, soft, and built to withstand the intensity of the fourth quarter.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,1,0\"\u003e\u003cb\u003eGreat size:\u003c\/b\u003e 22x22\" featuring a classically chic dot design \u0026amp; 3\/4\" border trim\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,2,0\"\u003e\u003cb data-path-to-node=\"3,2,0\" data-index-in-node=\"0\"\u003eVersatile Style:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eFold it, tie it, or wrap it—wear it as a classic headband, a ponytail tie, a neckerchief, or even tie it to your Hadley clear bag to show off those colors on the go.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,3,0\"\u003e\u003cb data-path-to-node=\"3,3,0\" data-index-in-node=\"0\"\u003eDurable Design:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eTough enough for every touchdown celebration and easy to toss in the wash after a long day at the stadium.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"South of Kyle","offers":[{"title":"Default Title","offer_id":51017105670364,"sku":null,"price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/3679\/1772\/files\/FullSizeRender_7744c5d6-fe3d-4ff4-a3da-8afcd5f57c92.jpg?v=1780422619"},{"product_id":"oversized-butterfly-scarf-texas-a-m","title":"Oversized Butterfly Scarf - Texas A\u0026M","description":"\u003cp\u003eA new way to wear your Aggie Spirit! Our officially licensed, silk Oversized Butterfly Scarf brings a fresh, unexpected take on collegiate style. Featuring exclusive, hand-painted butterfly artwork, this design was made to stand out. It’s bold, detailed, and completely one-of-a-kind. Designed in signature Texas A\u0026amp;M maroon and white tones, this scarf lets you rep Texas A\u0026amp;M University in a way that feels effortless. Tie it on game day, wear it out to dinner, or style it just because it’s that good. It’s the kind of piece that doesn’t sit on the sidelines. Easy to style however you like! \u003c\/p\u003e\n\u003cp\u003eDetails: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% silk\u003c\/li\u003e\n\u003cli\u003e36” x 36”\u003c\/li\u003e\n\u003cli\u003elightweight \u0026amp; soft\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"South of Kyle","offers":[{"title":"Default Title","offer_id":51399943454940,"sku":"VL_SCF_TAMUB","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/3679\/1772\/files\/fc3ee25d41e00bc063c76f100463804b162e4e25cfbea705a03a914302105aa7.png?v=1781910673"},{"product_id":"texas-a-m-collegiate-whoop-retro-crew-socks","title":"WHOOP Retro Crew Socks","description":"\u003cp\u003eGo cute with our made in the USA, combed cotton WHOOP Retro Crew Socks! They are soft, breathable, and hold their shape. One size. Officially licensed.\u003c\/p\u003e","brand":"South of Kyle","offers":[{"title":"Default Title","offer_id":52068403052764,"sku":"CREWATM","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/3679\/1772\/files\/38a56df8f76fadcb94cddacc80aada1faa24964dcd590b16649a2bb84754f380.jpg?v=1788317945"},{"product_id":"polka-dot-scarf","title":"Polka Dot Scarf","description":"\u003cp\u003eCrafted for effortless versatility, our Polka Dot Scarf can be knotted elegantly around the neck, styled as a chic headscarf, or tied to your handbag. Whether tailored for game day, everyday wear, or an evening out, it offers a perfect balance of playful charm and classic style.\u003c\/p\u003e\n\u003cp\u003e•Dimensions: 21\" x 21\"\u003c\/p\u003e\n\u003cp\u003e• Materials: 100% cotton\u003c\/p\u003e\n\u003cp\u003e• Hand screen printed\u003c\/p\u003e","brand":"South of Kyle","offers":[{"title":"Default Title","offer_id":52337904877788,"sku":"BNSC0600WC","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/3679\/1772\/files\/8e1fc53ec3fb700c4587a05fbb05dca5ec399066a782c7ada857ec8d2b9fe0f6.jpg?v=1787771546"},{"product_id":"polka-dot-scrunchie","title":"Polka Dot Scrunchie","description":"\u003cp\u003eOur Polka Dot fabric scrunchie brings a refined twist to a classic accessory. Designed to hold hair comfortably without pulling or creasing, it transitions seamlessly from effortless topknots to polished low ponytails. Or wear it around the wrist as a subtle pop of color.\u003c\/p\u003e","brand":"South of Kyle","offers":[{"title":"Default Title","offer_id":52337936531676,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/3679\/1772\/files\/f1d22ec0855e218ccfc66e9affdd96031b5f85471823c0b190948e0e014aea51.jpg?v=1787771546"},{"product_id":"built-on-traditiion-black-rope-cap","title":"\"Built on Tradition\" Black Rope Cap","description":"\u003cp\u003eOur classic Black Rope Cap features the proud phrase, \"Built on Tradition.\" The white rope detail accents the structured clean profile, bridging the gap between rugged utility and refined style. Show your Aggie roots with pride!\u003c\/p\u003e","brand":"South of Kyle","offers":[{"title":"Default Title","offer_id":52380971794652,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/3679\/1772\/files\/rn-image_picker_lib_temp_556787da-fa3b-468c-9cd3-bbc08ebc36ab.jpg?v=1788878411"},{"product_id":"football-silk-scarf","title":"Football Silk Scarf","description":"\u003cp\u003eOur lightweight patterned scarf adds subtle and luxury and sophistication to your wardrobe. Drape loosely around the neck, tie into a sleek bow, or loop onto a handbag. \u003c\/p\u003e\n\u003cp\u003eLadies, match your man with our coordinating \u003ca href=\"https:\/\/southofkyle.com\/products\/football-polo\" title=\"Football Polo\" rel=\"noopener\" target=\"_blank\"\u003eFootball Polo\u003c\/a\u003e! \u003c\/p\u003e","brand":"South of Kyle","offers":[{"title":"Maroon","offer_id":52380997615836,"sku":null,"price":32.0,"currency_code":"USD","in_stock":true},{"title":"White","offer_id":52380997648604,"sku":null,"price":32.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":52595427508444,"sku":null,"price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/3679\/1772\/files\/rn-image_picker_lib_temp_1ea85432-1027-4a05-bb9c-e92c3991fcb0.jpg?v=1788878610"},{"product_id":"sok-rally-towel","title":"SOK Rally Towel","description":"\u003cp\u003eShow your Aggie Sprit on game day with our custom SOK 12th Man Towel! \u003c\/p\u003e","brand":"South of Kyle","offers":[{"title":"Default Title","offer_id":52529876664540,"sku":null,"price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/3679\/1772\/files\/IMG-9276.heic?v=1789833714"},{"product_id":"scarf-ring","title":"Scarf Ring","description":"\u003cp\u003eCustomize your twilly with a scarf ring and add more versatility and color options to your ensemble. Sleek and versatile, this classic hardware adds a touch of sophistication to your twilly scarf ensemble. Crafted for both wrist and neck twilly scarf sizes, it’s the perfect choice for those seeking timeless elegance.\u003c\/p\u003e\n\u003cp\u003e• Classic Ring is approximately 1.1″ and available in gold or silver plated zinc alloy.\u003c\/p\u003e\n\u003cp\u003e• Texas Ring is approximately 1.4″ and available in gold plated zinc alloy. \u003c\/p\u003e","brand":"South of Kyle","offers":[{"title":"Classic Circle - Gold","offer_id":52556198969564,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"Classic Circle - Silver","offer_id":52556199002332,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"Texas - Gold","offer_id":52556199035100,"sku":null,"price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/3679\/1772\/files\/3d45257d8b6360e354e71e99ec051b2cff855ce21745279b01043e981b32865d.jpg?v=1790010120"},{"product_id":"football-polo","title":"Football Polo","description":"\u003cp\u003eMen, level up on game day (or any day) with our Football Polo featuring l\u003cspan\u003eightweight polyester\/spandex performance fabric, \u003c\/span\u003epearl snaps, and an athletic fit. \u003c\/p\u003e\n\u003cp\u003eSizing: True to size, or for a roomier fit, size up.\u003c\/p\u003e\n\u003cp\u003eLadies, match your man with our coordinating \u003ca href=\"https:\/\/southofkyle.com\/products\/football-silk-scarf\" title=\"Football Silk Scarf\" rel=\"noopener\" target=\"_blank\"\u003eFootball Silk Scarf\u003c\/a\u003e!\u003c\/p\u003e","brand":"South of Kyle","offers":[{"title":"Maroon S","offer_id":52595302629596,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"Maroon M","offer_id":52595330842844,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"Maroon L","offer_id":52595330875612,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"Maroon XL","offer_id":52595330908380,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"Maroon 2XL","offer_id":52595330941148,"sku":null,"price":65.0,"currency_code":"USD","in_stock":false},{"title":"White S","offer_id":52595302662364,"sku":null,"price":65.0,"currency_code":"USD","in_stock":false},{"title":"White M","offer_id":52595330973916,"sku":null,"price":65.0,"currency_code":"USD","in_stock":false},{"title":"White L","offer_id":52595331006684,"sku":null,"price":65.0,"currency_code":"USD","in_stock":false},{"title":"White XL","offer_id":52595331039452,"sku":null,"price":65.0,"currency_code":"USD","in_stock":false},{"title":"White 2XL","offer_id":52595331072220,"sku":null,"price":65.0,"currency_code":"USD","in_stock":false},{"title":"Black S","offer_id":52595302695132,"sku":null,"price":65.0,"currency_code":"USD","in_stock":false},{"title":"Black M","offer_id":52595331104988,"sku":null,"price":65.0,"currency_code":"USD","in_stock":false},{"title":"Black L","offer_id":52595331137756,"sku":null,"price":65.0,"currency_code":"USD","in_stock":false},{"title":"Black XL","offer_id":52595331170524,"sku":null,"price":65.0,"currency_code":"USD","in_stock":false},{"title":"Black 2XL","offer_id":52595331203292,"sku":null,"price":65.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/3679\/1772\/files\/070AB246-FF95-4F1C-9054-3D482B0466A4.jpg?v=1790180002"},{"product_id":"the-12-luxe-sneaker","title":"The 12 Luxe Sneaker","description":"\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eHandpainted and every pearl placed by hand, our new 12 Luxe Sneaker will complete your best 12 outfit! Each shoe features a star on one side and 12 on the other, then flipped for the other shoe so that both designs are visible on the outside of the shoe. Peep our SOK flower in gold on the inside ankle of each shoe. The 12 Luxe Sneakers also come with complimentary maroon ribbon laces. These beauties are made-to-order exclusively for SOK.  \u003cspan style=\"color: rgb(255, 0, 255);\"\u003e\u003cstrong\u003ePLEASE NOTE:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e Each pair takes ~6 weeks to make. 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