Meet the Wilsons

Heeey! We're the Wilsons, and our goal is to make life delightful in all the little things. In 2016, Traci opened an online clothing boutique and then in 2022 added South of Kyle as an accessory extension to the boutique. In 2023, she combined the two for simplicity and kept the name.  

The inspiration for our name comes from the football stadium at our alma mater, Kyle Field at Texas A&M University. Though we have lived in various houses in Aggieland, we have always lived somewhere "south of Kyle." And while our logo incorporates rust (NOT burnt orange, we double checked), rest assured, we bleed maroon! 

We're grateful to have you here and hope your purchases are delightful to you!